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source:"econis"
~person:"Ghosh, Suman"
~person:"John, Leslie K."
~subject:"Altruism"
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Journal of economics & management strategy : JEMS
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
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2
Price discrimination through cause-related marketing
Shankar, Kameshwari
;
Ghosh, Suman
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
4
,
pp. 787-817
Persistent link: https://www.econbiz.de/10013463316
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