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source:"econis"
~person:"Merrilees, Bill"
~person:"Wooden, Mark"
~type_genre:"Fallstudie"
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Merrilees, Bill
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Journal of marketing channels : ... distribution systems, strategy, and management
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Pioneering Asian franchise brands : Pho24 in Vietnam
Frazer, Lorelle
;
Merrilees, Bill
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
4
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009657578
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2
Important factors to consider when using internal branding as a management strategy : a healthcare case study
Gapp, Rod
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 162-176
Persistent link: https://www.econbiz.de/10003458926
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