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source:"econis"
~person:"Mueller, Barbara"
~subject:"Marketing management"
~subject:"United States"
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Search: subject_exact:"Psychology of advertising"
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Marketing management
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Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
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ECONIS (ZBW)
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Leistungsorientierung in internationalen Werbebotschaften : Ergebnisse einer Studie in Deutschland, Frankreich, Spanien, Thailand und den USA zur Wahrnehmung und Wirksamkeit von le...
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Erfolgsstrategien mittelständischer Unternehmen : …
,
(pp. 439-455)
.
2009
Persistent link: https://www.econbiz.de/10003833399
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Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara
-
2008
Persistent link: https://www.econbiz.de/10003440523
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