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source:"econis"
~person:"Schäfer, Henry"
~subject:"Glaubwürdigkeit"
~type_genre:"Book section"
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Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
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ECONIS (ZBW)
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Beziehungsmanagement durch Dialogmarketing : Bankloyalität aus institutionenökonomischer Sicht
Schäfer, Henry
- In:
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing …
,
(pp. 119-137)
.
1995
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