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source:"econis"
~person:"Steeb, Helena"
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Steeb, Helena
Heinemann, Gerrit
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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Retail Branding als Erfolgsfaktor im Einzelhandel : eine Analyse unter Verwendung des Partial Least Squares (PLS)-Ansatzes
Steeb, Helena
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2008
Persistent link: https://www.econbiz.de/10003627764
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