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source:"econis"
~person:"Wagner, Ralf"
~subject:"Corporate reputation"
~subject:"Marketingmanagement"
~subject:"Theorie"
~subject:"brand extension"
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Corporate reputation
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Wagner, Ralf
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Corporate reputation review : an international journal
1
Working paper / Dialog Marketing Competence Center
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ECONIS (ZBW)
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Impact of direct marketing activities on company reputation transfer success : empirical evidence from five different cultures
Falkenreck, Christine
;
Wagner, Ralf
- In:
Corporate reputation review : an international journal
13
(
2010/11
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10003987861
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2
Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Wagner, Ralf
;
Falkenreck, Christine
-
2009
Persistent link: https://www.econbiz.de/10003911239
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