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source:"econis"
~subject:"Germany"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
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106
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ECONIS (ZBW)
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1
Battle royale : Harley vs. Triumph
Gupta, Potnuru Rama Krishna
;
Kumar, Sunil
;
Gade, Surendar
- In:
Cases on the resurgence of emerging businesses
,
(pp. 88-100)
.
2023
Persistent link: https://www.econbiz.de/10014318641
Saved in:
2
Geschäftsbericht / Zweirad-Industrie-Verband e.V. : vorgelegt zur Jahreshauptversammlung am ...
Zweirad-Industrie-Verband
-
Schwalbach a.Ts.
-
2000(2001) - 2018(2019); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10001591203
Saved in:
3
Green purchase intentions : an exploratory study of the Taiwanese electric motorcycle market
Wu, Jih Hwa
;
Wu, Chih-Wen
;
Lee, Chin-Tarn
;
Lee, Hsiao-Jung
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 829-833
Persistent link: https://www.econbiz.de/10010504972
Saved in:
4
Identification and aftermarket personalization with durable goods
Donavan, D. Todd
;
Janda, Swinder
;
Maxham, James G., III.
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10011288579
Saved in:
5
Consumption-driven market emergence
Martin, Diane M.
;
Schouten, John W.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 855-870
Persistent link: https://www.econbiz.de/10010253795
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6
Industrieevolution : lokale Agglomeration, Markteintrittsbedingungen, vertikale Industriestrukturen und das Überleben von Firmen
Stürz, Roland A.
-
2014
Persistent link: https://www.econbiz.de/10010414995
Saved in:
7
Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
Saved in:
8
Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
Saved in:
9
Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
Persistent link: https://www.econbiz.de/10009553522
Saved in:
10
Positionierungen zur Produktbeurteilung nach Identifizierung kundenwichtiger Merkmale mittels Repertory-Grid-Technik
Baumert, Katrin
;
Brusch, Michael
;
Baier, Daniel
- In:
Innovative Produktionswirtschaft : Jubiläumsschrift zu …
,
(pp. 1-15)
.
2012
Persistent link: https://www.econbiz.de/10009618107
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