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source:"econis"
~subject:"Kognition"
~subject:"Marketing management"
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Search: subject_exact:"Psychology of advertising"
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Marketing management
Werbepsychologie
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Psychology of advertising
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Psychology & marketing
6
Europäische Hochschulschriften / 5
4
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4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Absatzwirtschaft / Schriften zum Marketing
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Advertising and consumer psychology
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Advertising in new formats and media : current research and implications for marketers
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Berichte aus der Betriebswirtschaft
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Constituting managements : markets, meanings, and identities
1
Deutsche Hochschulschriften : DHS
1
EBSCOhost eBook Collection
1
EFI research paper / Ekonomiska Forskningsinstitutet, Handelshögskolan i Stockholm
1
Economics & finance notes
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Erfurter Hefte zum angewandten Marketing
1
European Sport management quarterly : ESMQ
1
Fachbuchreihe WiWi Kompetenz kompakt
1
Faculty & research / Insead : working paper series
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Health marketing quarterly
1
INSEAD Business School Research Paper
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Jahrbuch Seniorenmarketing
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Journal of business and psychology
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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101
Begründungsmuster von Konsumenten : attributionstheoretische Grundlagen und Einflußmöglichkeiten im Marketing
Niemeyer, Hans-Georg
-
1993
Persistent link: https://www.econbiz.de/10009700949
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102
Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
-
1993
Persistent link: https://www.econbiz.de/10012699388
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103
Kommunikationspolitik im Seniorenmarkt
Federsel-Lieb, Cornelia
-
1992
Persistent link: https://www.econbiz.de/10000851644
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104
Marketing - kommunikáció : elmélet és gyakorlat ; médiaanalízis ; stratégia, taktika, hatékonyság
Sándor, Imre
-
1987
Persistent link: https://www.econbiz.de/10000746908
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