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source:"econis"
~subject:"USA"
~type_genre:"Bibliografie enthalten"
~type_genre:"Bibliography included"
~type_genre:"Book review"
~type_genre:"Ratgeber"
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Search: subject_exact:"Psychology of advertising"
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USA
Psychology of advertising
67
Werbepsychologie
67
Theorie
45
Theory
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26
Konsumentenverhalten
26
Deutschland
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Marketing management
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Werner, Brigitte
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Müller, Wendelin G.
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Schor, Juliet B.
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Europäische Hochschulschriften / 5
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Konsum und Verhalten
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ECONIS (ZBW)
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Born to buy
Schor, Juliet B.
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2005
-
1. pbk. ed.
Persistent link: https://www.econbiz.de/10003140245
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2
Interkulturelle Werbung
Müller, Wendelin G.
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1997
Persistent link: https://www.econbiz.de/10000601080
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3
Grundlagen der internationalen Werbung : mit einer empirischen Fallstudie über den Einsatz von Werten in der Werbung am Beispiel von "Der Spiegel" und "Time" 1972, 1982, 1992
Werner, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10000908147
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4
Grundlagen der internationalen Werbung : mit einer empirischen Fallstudie über den Einsatz von Werten in der Werbung am Beispiel von "Der Spiegel" und "Time" 1972, 1982, 1992
Werner, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10012700129
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