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subject:"Öffentlichkeitsarbeit"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Communication science"
~subject:"Public relations"
~type_genre:"Article in journal"
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Öffentlichkeitsarbeit
Communication science
Public relations
Advertising effects
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Brand image
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Kommunikationswissenschaft
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Markenimage
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Kilzer, Franz
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Wintrich, Thorsten
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
7
Management communication quarterly
6
Corporate communications : an international journal
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of media business studies
3
Die Betriebswirtschaft : DBW
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business ethics : JOBE
2
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
The review of economic studies
2
Annals / The Academy of Management
1
Business communication quarterly : a publication of the Association for Business Communication
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European retail research
1
IEEE transactions on engineering management : EM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of project management : the journal of The International Project Management Association
1
International journal of sport management and marketing : IJSMM
1
International journal of technology management : IJTM
1
JMM : the international journal on media management
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Journal of advertising research
1
Journal of communication management
1
Journal of economics & management strategy : JEMS
1
Journal of management : JOM
1
Journal of marketing communications
1
Journal of organizational change management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of travel and tourism marketing
1
Management & organizational history : MOH
1
Organization : the critical journal of organization, theory and society
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Scandinavian journal of management
1
Schmalenbach business review : sbr
1
The Academy of Management review : AMR
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The Canadian journal of economics : the journal of the Canadian Economics Association
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Markenbindung und Werbewirkung : ein Plädoyer für sensible Instrumente in der Kommunikationsforschung
Wintrich, Thorsten
;
Kilzer, Franz
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2002
)
3
,
pp. 36-40
Persistent link: https://www.econbiz.de/10001674181
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