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subject:"Öffentlichkeitsarbeit"
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Kommunikationstheorie"
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Öffentlichkeitsarbeit
Advertising effects
Communication science
89
Kommunikationswissenschaft
89
Theorie
20
Theory
20
Internal communication
14
Interne Kommunikation
14
Advertising
11
Werbung
11
Kommunikation
10
Public relations
9
Werbewirkung
8
Communication
7
Consumer behaviour
7
Konsumentenverhalten
7
Deutschland
6
Germany
6
Organisationsforschung
6
Organizational research
6
Organisationstheorie
5
Organization theory
5
Unternehmenskultur
4
Bibliometrics
3
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3
Corporate culture
3
Kommunikationsstrategie
3
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3
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3
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3
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Media industries
3
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Medienökonomie
3
Medienökonomik
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Aufsatz in Zeitschrift
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44
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12
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Tropp, Jörg
2
Battenfield, Frederick L.
1
Cho, Soyoen
1
Colliander, Jonas
1
Dahlén, Micael
1
Donner, Bernhard
1
Dutta, Mohan J.
1
Faber, Ronald J.
1
Heath, Robert L.
1
Herrero-Gutiérrez, Javier
1
Hidalgo-Marí, Tatiana
1
Huh, Jisu
1
Karmasin, Matthias
1
Kent, Aubrey
1
Kilzer, Franz
1
Kim, Induk
1
Klimmt, Christoph
1
Lagerwerf, Luuk
1
Lee, Jaesub
1
Meijers, Anoe
1
Modig, Erik
1
Ni, Lan
1
Preusse, Joachim
1
Ruler, Betteke van
1
Röttger, Ulrike
1
Schmitt, Jana
1
Schoeneborn, Dennis
1
Scott, Patricia B.
1
Segarra-Saavedra, Jesús
1
Trittin-Ulbrich, Hannah
1
Voci, Denise
1
Weinacht, Stefan
1
Wintrich, Thorsten
1
Zurstiege, Guido
1
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Corporate communications : an international journal
3
Lehrbuch
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of sport management and marketing : IJSMM
1
Journal of communication management
1
LEA's communication series. Public relations subseries
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
UTB / Medien- und Kommunikationswissenschaft, Betriebswirtschaftslehre
1
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ECONIS (ZBW)
17
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1
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10
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17
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date (oldest first)
1
Sustainability communication : how to communicate an inconvenient truth in the era of scientific mistrust
Voci, Denise
;
Karmasin, Matthias
- In:
Journal of communication management
28
(
2024
)
1
,
pp. 15-40
Persistent link: https://www.econbiz.de/10014520992
Saved in:
2
Scientific production on corporate communication : a systematic study in Scopus with COVID-19 as a determining factor
Hidalgo-Marí, Tatiana
;
Segarra-Saavedra, Jesús
; …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 180-192
Persistent link: https://www.econbiz.de/10014288169
Saved in:
3
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
4
Consumer-perceived signals of "creative" versus "efficient" advertising : investigating the roles of expense and effort
Modig, Erik
;
Dahlén, Micael
;
Colliander, Jonas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010256879
Saved in:
5
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2014
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
Saved in:
6
Transcending transmission : towards a constitutive perspective on CSR communication
Schoeneborn, Dennis
;
Trittin-Ulbrich, Hannah
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10009748739
Saved in:
7
How is the study of communication changing?
Scott, Patricia B.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 350-157
Persistent link: https://www.econbiz.de/10009621649
Saved in:
8
Grundlagen der Public Relations : eine kommunikationswissenschaftliche Einführung
Röttger, Ulrike
;
Preusse, Joachim
;
Schmitt, Jana
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009241738
Saved in:
9
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
10
Netzkompetenz gleich Werberesistenz? : ein Experiment zur Erinnerung von Online-Werbung in Abhängigkeit von der Interneterfahrung
Klimmt, Christoph
;
Weinacht, Stefan
;
Donner, Bernhard
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
6
(
2009
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10003820375
Saved in:
1
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