//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Advertising"
~isPartOf:"Case study and review"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekonzeption"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Konsumentenverhalten
Werbung
Advertising media
1
Advertising planning
1
Internet marketing
1
Online-Marketing
1
USA
1
United States
1
Werbeplanung
1
Werbeträger
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
English
1
Author
All
Aggarwal, Sugandha
1
Gupta, Anshu
1
Jha, P. C.
1
Manik, Prerna
1
Published in...
All
Case study and review
International journal of advertising : the quarterly review of marketing communications
11
SpringerLink / Bücher
7
Journal of marketing communications
5
UTB / Betriebswirtschaftslehre
5
European journal of operational research : EJOR
4
A master class in brand planning : the timeless works of Stephen King
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Faculty & research / Insead : working paper series
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
The Rand journal of economics
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Grundwissen der Ökonomik / Betriebswirtschaftslehre
2
Handbook of research on effective advertising strategies in the social media age
2
Handbuch der Marktforschung
2
Harvard-Business-Manager : das Wissen der Besten
2
International advertising and communication : current insights and empirical findings
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of consumer behaviour : an international research review
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marken- und Produktmanagement
2
Services marketing quarterly
2
Springer eBook Collection / Business and Economics
2
AGMA-Forschungsberichte
1
AI-driven marketing research and data analytics
1
Advances in advertising research
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Asia Pacific journal of marketing and logistics
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Basler Schriften zum Marketing
1
CEMFI working paper
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Discussion paper / Tinbergen Institute
1
Dynamic games and applications : DGA
1
Economics and foreign investment in China
1
Elgar advanced introductions
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->