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subject:"Advertising"
~person:"Gou, Qinglong"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Werbung
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Gou, Qinglong
Percy, Larry
5
Brunner, Christian Boris
4
Elliott, Richard
4
Okazaki, Shintaro
4
Schrattenecker, Gertraud
4
Schweiger, Günter
4
Galeotti, Andrea
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Gierl, Heribert
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Gijsenberg, Maarten J.
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Jugenheimer, Donald W.
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Kelley, Larry D.
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King, Stephen
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Martin, Kelly D.
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Pepels, Werner
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Rossiter, John R.
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Smith, N. Craig
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Unger, Fritz
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Aaker, Jennifer
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Ambler, Tim
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Araujo, Luis
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Baker, Max
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Barroso, Alicia
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Bhatnagar, Namita
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Broadbent, Simon
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Chandra, Ambarish
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Chang, Chun-tuan
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De Cock, Christian
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Dekimpe, M. G.
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Freund, James
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Gordon, Brett R.
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Hartmann, Wesley R.
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Hollenbeck, Brett
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Huber, Frank
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Iyer, Ganesh
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Jacobi, Erik S.
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Dynamic games and applications : DGA
1
International journal of production research
1
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ECONIS (ZBW)
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Cooperative Advertising with accrual rate in a dynamic supply chain
Zhang, Juan
;
Gou, Qinglong
;
Li, Susan
;
Huang, Zhimin
- In:
Dynamic games and applications : DGA
7
(
2017
)
1
,
pp. 112-130
Persistent link: https://www.econbiz.de/10011804955
Saved in:
2
Joint pricing and advertising strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
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