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subject:"Advertising effects"
~isPartOf:"International journal of management and marketing research : IJMMR"
~subject:"Konsumentenverhalten"
~subject:"United States"
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Advertising effects
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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Value evaluation of customer experience using consumer generated content
Iyanna, Shilpa
;
Bosangit, Carmela
;
Mohd-Any, Amrul Asraf
- In:
International journal of management and marketing …
5
(
2012
)
2
,
pp. 89-102
Persistent link: https://www.econbiz.de/10009633256
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