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subject:"Advertising effects"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"brand"
~subject:"digital influencer"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
brand
digital influencer
Celebrity endorsement
22
Celebrity-Werbung
22
Werbewirkung
16
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Advertising
7
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Werbung
7
celebrity endorsement
6
Athletes
4
Beziehungsmarketing
4
Brand image
4
Markenimage
4
Relationship marketing
4
Sportler
4
social media
4
Brand
3
Markenartikel
3
Sponsoring
3
Sponsorship
3
celebrity
3
purchase intention
3
Emotion
2
Marketing management
2
Marketingmanagement
2
Social network
2
Soziales Netzwerk
2
influencer marketing
2
Artists
1
Australia
1
Australien
1
Celebrity marketing
1
Celebrity worship
1
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Arora, Nilesh
2
Abbasi, Amir Zaib
1
Aileni, Vidyadhar Reddy
1
Banerjee, Neelotpaul
1
Boeck, Harold
1
Campos, Roberta Dias
1
Carrillat, François A.
1
Chan, Kara
1
Chang, Joseph W.
1
Dai, Yue
1
Ding Hooi Ting
1
Fan, Fei
1
Fu, Lunrui
1
Gountas, John
1
Gountas, Sandra
1
Huang, Jianping
1
Hussain, Ali
1
Jia, Wufan
1
Lavuri, Rambabu
1
Mass Hareeza Ali
1
Moraes, Marcela
1
Nascimento, Thaysa Costa do
1
Nawal Hanim Abdullah
1
O'Rourke, Anne-Maree
1
Parsad, Chandan
1
Plourde, Catherine
1
Prashar, Sanjeev
1
Purohit, Sonal
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Rahman, Rehenuma
1
Raja Nerina Raja Yusof
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Rehman, Umair
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Robinot, Elisabeth
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Sharma, Piyush
1
Singh, Ramendra Pratap
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Srivastava, R. K.
1
Suarez, Maribel
1
Trespeuch, Léo
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
17
Journal of promotion management : JPM
13
International journal of advertising : the review of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of business research : JBR
11
Journal of marketing communications
11
International journal of sports marketing & sponsorship
9
Journal of advertising research
8
The journal of product & brand management
8
Journal of global marketing
7
Journal of retailing and consumer services
7
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Vision : the journal of business perspective
4
Young consumers : insight and ideas for responsible marketers
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
2
Cogent business & management
2
Gabler Edition Wissenschaft
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
International journal of market research
2
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ECONIS (ZBW)
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11
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
12
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
13
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
14
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
15
Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
Saved in:
16
To sponsor or not to sponsor : transgressions are unequally detrimental
Chang, Joseph W.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10011774980
Saved in:
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