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subject:"Advertising effects"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of retailing and consumer services"
~person:"Zourrig, Haithem"
~subject:"Digitalisierung"
~subject:"Endorsement"
~subject:"digital influencer"
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Advertising effects
Digitalisierung
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
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Celebrity endorsements : investigating the interactive effects of internalization, identification and product type on consumers' attitudes and intentions
El Hedhli, Kamel
;
Zourrig, Haithem
;
Becheur, Imene
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430627
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