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subject:"Advertising media"
~accessRights:"restricted"
~person:"Carlson, Brad D."
~subject:"Markenimage"
~subject:"Werbewirkung"
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Advertising media
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Carlson, Brad D.
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European journal of marketing
1
Journal of business research : JBR
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The match-up hypotheses revisited : matching social judgments and advertising messaging in celebrity endorsements
Bauer, Brittney C.
;
Carlson, Brad D.
;
Johnson, Clark D.
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 869-898
Persistent link: https://www.econbiz.de/10013173451
Saved in:
2
A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.
;
Donavan, D. Todd
;
Deitz, George D.
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
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