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subject:"Advertising media"
~accessRights:"restricted"
~person:"Parsad, Chandan"
~subject:"Markenimage"
~subject:"Werbewirkung"
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Advertising media
Markenimage
Werbewirkung
Advertising effects
3
Brand image
3
Celebrity endorsement
3
Celebrity-Werbung
3
Consumer behaviour
3
Konsumentenverhalten
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Advertising
2
Werbung
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Attitude towards the advertisement
1
Brand
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Brand management
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Celebrity attractiveness
1
Celebrity-product congruence
1
Consumer involvement
1
Markenartikel
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Markenführung
1
Purchase intention
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attitude towards advertisement
1
brand identification
1
brand reputation
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brand uniqueness
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celebrity attractiveness
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celebrity endorsement
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celebrity-product congruence
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consumer involvement
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Parsad, Chandan
Roy, Subhadip
9
Arora, Nilesh
5
Banerjee, Neelotpaul
4
Pradhan, Debasis
4
Singh, Ramendra Pratap
4
Bauer, Brittney C.
3
Bergkvist, Lars
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Chan, Kara
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Fan, Fei
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Foroudi, Pantea
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Huber, Frank
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Hussain, Shahzeb
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Melewar, T. C.
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Mishrab, Aditya Shankar
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Prashar, Sanjeev
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Um, Nam-Hyun
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Bailey, Ainsworth Anthony
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Gilal, Faheem Gul
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Gilal, Naeem Gul
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Gilal, Rukhsana Gul
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Jain, Varsha
2
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2
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Asian Academy of Management journal : AAMJ
1
Decision
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
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Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
2
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
3
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
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