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subject:"Advertising regulation"
~person:"Leeflang, Peter"
~person:"Schreiner, Frank"
~subject:"Germany"
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Advertising regulation
Germany
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Leeflang, Peter
Schreiner, Frank
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European journal of operational research : EJOR
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ECONIS (ZBW)
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Entwicklung eines Image-Modells für den deutschen Zigarettenmarkt : eine psychologische Marktstudie
Schreiner, Frank
-
1991
Persistent link: https://www.econbiz.de/10000836204
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Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market
Leeflang, Peter
- In:
European journal of operational research : EJOR
23
(
1986
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10001010421
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