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subject:"Akustische Markenführung"
~person:"Allan, David"
~person:"Kopp, Steven W."
~subject:"Radio advertising"
~subject:"USA"
~subject:"Werbung"
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Akustische Markenführung
Radio advertising
USA
Werbung
Advertising music
4
Werbemusik
4
United States
3
Comparison
2
India
2
Indien
2
Vergleich
2
Advertising
1
Advertising effects
1
Attitude toward advertising music
1
Cluster analysis
1
Clusteranalyse
1
Consumer behaviour
1
Copyright law
1
Einzelhandel
1
Fernsehwerbung
1
Immaterialgüterrechte
1
Intellectual property rights
1
Konsumentenverhalten
1
Licence
1
Lizenz
1
Market segmentation
1
Marktsegmentierung
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
Retail trade
1
Television advertising
1
Urheberrecht
1
Werbewirkung
1
attitudinal segmentation
1
cluster analysis
1
discriminant analysis
1
music in advertising
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Allan, David
Kopp, Steven W.
Steiner, Paul
7
Abolhasani, Morteza
2
Anand, Sandip
2
Borders, Aberdeen Leila
2
Craton, Lincoln G.
2
Kastner, Sonja
2
Kemp, Elyria
2
Natesan, Chinna
2
Oakes, Steve
2
Raja, Md Washim
2
Anglada-Tort, Manuel
1
Apaolaza-Ibáñez, Vanessa
1
Ballouli, Khalid
1
Bennett, Gregg
1
Bottausci, Ingrid
1
Choi, Beomjoon
1
Egermann, Hauke
1
Gensch, Gerhard
1
Golrokhi, Zahra
1
Groves, John
1
Götz, Stephanie
1
Hang, Haiming
1
Hartmann, Patrick
1
Haws, Kelly L.
1
Herzog, Martin
1
Hofmann, Bernhard
1
Hong, You Jeong
1
Huh, Jisu
1
Joachimsthaler, Erich
1
Kaltenhäuser, Yasmin
1
Kim, Eunah
1
Kumar, Ibha
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Labrecque, Lauren I.
1
Lantos, Geoffrey P.
1
Lantos, Geofftrey P.
1
Larrea, Olatz
1
Lavack, Anne M.
1
Lee, Kyogu
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Journal of retailing and consumer services
2
Journal of advertising research
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
4
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"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
2
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 492-499
Persistent link: https://www.econbiz.de/10009375665
Saved in:
3
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
5
,
pp. 430-437
Persistent link: https://www.econbiz.de/10009300068
Saved in:
4
A content analysis of music placement in prime-time television advertising
Allan, David
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 404-417
Persistent link: https://www.econbiz.de/10003768845
Saved in:
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