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subject:"Akustische Markenführung"
~person:"Choi, Beomjoon"
~person:"Kopp, Steven W."
~subject:"Radio advertising"
~subject:"USA"
~subject:"Werbung"
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Akustische Markenführung
Radio advertising
USA
Werbung
Advertising music
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Comparison
2
India
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Indien
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Background music
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Choi, Beomjoon
Kopp, Steven W.
Steiner, Paul
7
Abolhasani, Morteza
2
Allan, David
2
Anand, Sandip
2
Borders, Aberdeen Leila
2
Craton, Lincoln G.
2
Kastner, Sonja
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Kemp, Elyria
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Natesan, Chinna
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Oakes, Steve
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Raja, Md Washim
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Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
2
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 492-499
Persistent link: https://www.econbiz.de/10009375665
Saved in:
3
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
5
,
pp. 430-437
Persistent link: https://www.econbiz.de/10009300068
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