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subject:"Akustische Markenführung"
~person:"Labrecque, Lauren I."
~source:"econis"
~subject:"Online-Marketing"
~subject:"USA"
~subject:"Werbung"
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Akustische Markenführung
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Labrecque, Lauren I.
Steiner, Paul
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The journal of product & brand management
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ECONIS (ZBW)
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Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
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