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subject:"Analphabetismus"
~isPartOf:"Journal of business research : JBR"
~person:"Loeb, Susanna"
~person:"Viswanathan, Madhu"
~type_genre:"Article in journal"
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Analphabetismus
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
2
Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171
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