//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Australien"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Engaging consumers through branded entertainment and convergent media"
~language:"eng"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Australien
United States
Social marketing
2
USA
2
A general theory of marketing
1
Broadening of marketing
1
Demarketing
1
Environmental consciousness
1
Fernsehprogramm
1
Gerald Zaltman
1
Kreislaufwirtschaft
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Museum marketing
1
Philip Kotler
1
Product Placement
1
Product placement
1
Recycling
1
Richard Bagozzi
1
Sidney Levy
1
Social Marketing
1
Television programme
1
Umweltbewusstsein
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
Author
All
Ansary, Adel I. el-
1
Kotler, Philip
1
Kowalczyk, Christine
1
Lazer, William
1
Martinez, Jennifer
1
Shaw, Eric H.
1
Published in...
All
AMS review : official publication of the Academy of Marketing Science
Engaging consumers through branded entertainment and convergent media
Health marketing quarterly
11
Journal of advertising : official publication of the American Academy of Advertising
9
Working paper / National Bureau of Economic Research, Inc.
9
International journal of nonprofit and voluntary sector marketing
8
Australasian marketing journal
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of advertising research
5
Journal of nonprofit & public sector marketing
5
International journal of nonprofit & voluntary sector marketing
4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Journal of business research : JBR
3
Psychology & marketing
3
Contemporary issues in social marketing
2
Journal of business ethics : JOBE
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Marketing theory
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Social marketing for public health : global trends and success stories
2
The Harvard John M. Olin discussion paper series
2
Advertising and violence : concepts and perspectives
1
American economic journal : a journal of the American Economic Association
1
Applied economic perspectives and policy
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Critical concepts in economics
1
Discussion paper
1
Economics & philosophy
1
EuroMed journal of business
1
European business review
1
European journal of marketing : EJM
1
European review of agricultural economics
1
Handbook of behavioural economics and smart decision-making : rational decision-making within the bounds of reason
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of procurement management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine
;
Martinez, Jennifer
- In:
Engaging consumers through branded entertainment and …
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10011389594
Saved in:
2
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->