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subject:"Australien"
~isPartOf:"Engaging consumers through branded entertainment and convergent media"
~language:"eng"
~subject:"United States"
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Engaging consumers through branded entertainment and convergent media
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Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine
;
Martinez, Jennifer
- In:
Engaging consumers through branded entertainment and …
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10011389594
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