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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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Social marketing for public health : global trends and success stories
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The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
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