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subject:"Australien"
~isPartOf:"Health marketing quarterly"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Australien
Social Marketing
31
Social marketing
31
Gesundheitsvorsorge
12
Preventive care
12
social marketing
12
USA
9
United States
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Advertising effects
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Consumer behaviour
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Werbewirkung
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Body weight
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Prospect Theory
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Prospect theory
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Frauen
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Gesundheitsrisiko
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obesity
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Australia
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Basu, Ambar
1
Mattson, Marifran
1
Parkinson, Joy
1
Previte, Josephine
1
Russell-Bennett, Rebekah
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Health marketing quarterly
Australasian marketing journal
5
Journal of nonprofit & public sector marketing
5
Young consumers : insight and ideas for responsible marketers
4
International journal of nonprofit and voluntary sector marketing
3
Journal of business ethics : JOBE
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
European business review
1
International journal of nonprofit & voluntary sector marketing
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Management research review
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Marketing theory
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ECONIS (ZBW)
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Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
Saved in:
2
The message development tool : a case for effective operationalization of messaging in social marketing practice
Mattson, Marifran
;
Basu, Ambar
- In:
Health marketing quarterly
27
(
2010/11
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10008669635
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