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subject:"Australien"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Nonprofit-Organisation"
~subject:"USA"
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The journal of brand management : an international journal
Health marketing quarterly
11
International journal of nonprofit and voluntary sector marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Working paper / National Bureau of Economic Research, Inc.
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Australasian marketing journal
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Young consumers : insight and ideas for responsible marketers
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of strategic marketing
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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Social marketing for public health : global trends and success stories
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The Harvard John M. Olin discussion paper series
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AMS review : official publication of the Academy of Marketing Science
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Advertising and violence : concepts and perspectives
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American economic journal : a journal of the American Economic Association
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Amfiteatru economic : an economic and business research periodical
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Applied economic perspectives and policy
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of management research and innovation
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Bridging the gap between advertising academia and practice
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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The brand that gave birth to a movement : the Born HIV Free campaign
Gonzalez, Claudia
;
Bogen, Jeremy
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 232-240
Persistent link: https://www.econbiz.de/10009703656
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For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
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