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subject:"Australien"
~subject:"Advertising effects"
~subject:"Deutschland"
~subject:"Germany"
~subject:"Markenführung"
~subject:"USA"
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Australien
Advertising effects
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Underwear
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Bossche, Astrid van den
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ECONIS (ZBW)
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1
In search of the female gaze : querying the Maidenform archive
Bossche, Astrid van den
- In:
The Routledge companion to marketing and feminism
,
(pp. 120-137)
.
2022
Persistent link: https://www.econbiz.de/10014474332
Saved in:
2
Für jede Figur : die Geschichte der Firma Naturana
Göbel, Susanne
;
Hopfensitz, Kerstin
-
Naturana Dölker GmbH & Co.KG
-
2017
Persistent link: https://www.econbiz.de/10011818594
Saved in:
3
Men's branded underwear : an investigation of factors important to product choice
Hale, Rosanna
;
Hodges, Nancy
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10009754926
Saved in:
4
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
5
Not for Everybody : die Erfolgsgeschichte von bruno banani
Jassner, Wolfgang
;
Fischbach, Gerhard
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010193005
Saved in:
6
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
7
How does visual merchandising affect consumer affective response? : an intimate apparel experience
Law, Derry
;
Wong, Christina
;
Yip, Joanne
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 112-133
Persistent link: https://www.econbiz.de/10009514317
Saved in:
8
Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe
;
Lanauze, Gilles Séré de
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 810-835
Persistent link: https://www.econbiz.de/10009407694
Saved in:
9
Verbraucherschutz durch Produktkennzeichnung : Gutachten im Auftrag des Bundesministeriums für Wirtschaft (Forschungsauftrag Nr. 24/94)
Rubik, Frieder
;
Weskamp, Cornelia
-
1996
Persistent link: https://www.econbiz.de/10000602025
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