//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Bank"
~isPartOf:"Psychology & marketing"
~person:"Kuanr, Abhisek"
~subject:"Brand management"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbeziehungen"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Bank
Brand management
Beziehungsmarketing
1
Brand image
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Relationship marketing
1
Social Web
1
Social web
1
Sponsoring
1
Sponsorship
1
brand authenticity
1
brand community
1
brand community engagement
1
brand congruence
1
sponsorship effectiveness
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kuanr, Abhisek
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Ansari, Shiveen
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Augusto, Mário Gomes
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Bhattacharjee, Debashree Roy
1
Carlson, Brad D.
1
Chen, Xi
1
Cheng, Li-Keng
1
Chu, Xing-Yu
1
Eisele, Anita
1
Ekinci, Yuksel
1
Ferm, Lars-Erik Casper
1
Ford, John B.
1
Fritz, Wolfgang
1
Giachino, Chiara
1
Gilal, Faheem Gul
1
Gonc̦alves, Helena Martins
1
Gonçalves, Vítor
1
Grabner-Kräuter, Sonja
1
Gutuleac, Rada
1
Haggerty, Nicole
1
Honora, Andreawan
1
Huaman-Ramirez, Richard
1
Huber, Frank
1
Hüttl-Maack, Verena
1
Jiang, Yushi
1
Kara, Selcan
1
Kempe, Michael
1
Kim, Kyongseok
1
Kim, Soyoung
1
Kostyra, Martyna
1
Koçak, Akın
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Lee, Heekyung
1
more ...
less ...
Published in...
All
Psychology & marketing
International marketing review
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->