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subject:"Beschaffung"
~person:"Hinterhuber, Andreas"
~subject:"Business-to-business marketing"
~type_genre:"Collection of articles of several authors"
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Beschaffung
Business-to-business marketing
B-to-B-Marketing
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Lieferantenmanagement
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Pricing strategy
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Hinterhuber, Andreas
Kleinaltenkamp, Michael
7
Boutellier, Roman
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
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