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subject:"Betriebswirtschaftslehre"
~person:"Brasel, S. Adam"
~subject:"Betriebliche Wertschöpfung"
~subject:"Konsumentenverhalten"
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Betriebswirtschaftslehre
Betriebliche Wertschöpfung
Konsumentenverhalten
Brand
3
Brand management
3
Consumer behaviour
3
Markenartikel
3
Markenführung
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Marketing theory
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Marketingtheorie
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Brasel, S. Adam
Tadajewski, Mark
15
Vargo, Stephen L.
9
Maclaran, Pauline
8
Grönroos, Christian
7
Lusch, Robert F.
7
Pepels, Werner
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Foxall, Gordon R.
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Aaker, Jennifer
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Belk, Russell W.
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Bradshaw, Alan
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Cova, Bernard
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Dobscha, Susan
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Fournier, Susan
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Gummerus, Johanna
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Kotler, Philip
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Akaka, Melissa Archpru
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Arnould, Eric J.
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Backhaus, Klaus
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Bajde, Domen
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Belz, Christian
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Bode, Matthias
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Busser, James A.
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Dalli, Daniele
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Dichtl, Erwin
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Gierl, Heribert
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Hill, Ronald Paul
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Lindgreen, Adam
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Ozanne, Julie L.
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Patsiaouras, Georgios
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Brand management ; Vol. 2
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
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ECONIS (ZBW)
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When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
Saved in:
2
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
3
When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
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