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subject:"Beziehungsmarketing"
~isPartOf:"Handbook of research on customer equity in marketing"
~isPartOf:"Journal of business research : JBR"
~person:"Beitelspacher, Lauren Skinner"
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Beziehungsmarketing
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Beitelspacher, Lauren Skinner
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Handbook of research on customer equity in marketing
Journal of business research : JBR
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Antecedents and consequences of consumers' comparative value assessments across the relationship life cycle
Hansen, John D.
;
Beitelspacher, Lauren Skinner
;
Deitz, …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 473-479
Persistent link: https://www.econbiz.de/10009724779
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