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subject:"Beziehungsmarketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The journal of business & industrial marketing"
~type:"article"
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Search: subject_exact:"Customer lifetime value"
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Subject
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Beziehungsmarketing
Customer value
111
Kundenwert
111
Relationship marketing
63
Betriebliche Wertschöpfung
59
Value creation
59
B-to-B-Marketing
52
Business-to-business marketing
52
Lieferantenmanagement
50
Supplier relationship management
50
Customer integration
22
Kundenintegration
22
Value co-creation
22
Marketing management
18
Marketingmanagement
18
Consumer behaviour
16
Konsumentenverhalten
16
Selling
12
Verkauf
12
Innovation
10
Service-Dominant Logic
10
Service-dominant logic
10
Business network
9
Unternehmensnetzwerk
9
Salespeople
8
Value
8
Value-based selling
8
Verkaufspersonal
8
Customer value proposition
6
Firm performance
6
Innovation management
6
Innovationsmanagement
6
Unternehmenserfolg
6
Value in use
6
B2B
5
Bundling strategy
5
Dienstleistungsqualität
5
Key account management
5
Key-Account-Management
5
Leistungsbündel
5
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Undetermined
33
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Article in journal
63
Aufsatz in Zeitschrift
63
Case study
2
Fallstudie
2
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English
63
Author
All
Eggert, Andreas
5
Frow, Pennie
4
Payne, Adrian
4
Steinhoff, Lena
3
Aarikka-Stenroos, Leena
2
Cadeaux, Jack
2
Haas, Alexander
2
Keränen, Joona
2
Kleinaltenkamp, Michael
2
Ngo, Liem Viet
2
Prohl-Schwenke, Katharina
2
Schwepker, Charles H. <Jr.>
2
Terho, Harri
2
Ulaga, Wolfgang
2
Akter, Shahriar
1
Allwood, Jens
1
Arlanagic-Kalajdzic, Maja
1
Arnett, Dennis B.
1
Balboni, Bernardo
1
Barczak, Gloria
1
Baumann, Jasmin
1
Bischoff, Pirmin
1
Blocker, Christopher P.
1
Boutin Jr., Philip J.
1
Brennan, Ross
1
Burkert, Michael
1
Burton, Jamie
1
Cabanelas, Pablo
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chang, Yu
1
Clark, Bruce H.
1
Cobelli, Nicola
1
Confente, Ilenia
1
Corsaro, Daniela
1
Davey, Janet
1
Day, George S.
1
Degbey, William Y.
1
Dixit, Ashutosh
1
Du, Mingfei
1
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
Journal of business research : JBR
53
Journal of retailing and consumer services
30
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The service industries journal
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Journal of service research : JSR
12
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Harvard business review : HBR
5
Journal of business & economics research
5
Journal of business economics and management
5
Journal of business-to-business marketing
5
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ECONIS (ZBW)
63
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1
Customer value-in-use monitoring in business markets : an investigation into its determinants and consequences
Bischoff, Pirmin
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 160-174
Persistent link: https://www.econbiz.de/10014334334
Saved in:
2
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
3
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
4
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
5
Revisiting business relationship quality in subsistence marketplaces
Hani, Umme
;
Akter, Shahriar
;
Wickramasinghe, Ananda
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 197-218
Persistent link: https://www.econbiz.de/10014226499
Saved in:
6
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
7
How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
8
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
9
What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
10
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
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