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subject:"Beziehungsmarketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Beziehungsmarketing
Konsumentenverhalten
Social Web
Internet marketing
65
Online-Marketing
65
Advertising effects
38
Werbewirkung
38
Advertising
30
Werbung
30
Consumer behaviour
27
Social web
18
Viral marketing
12
Virales Marketing
12
Children
8
Kinder
8
Brand management
7
Computerspiel
7
Markenführung
7
Target group
7
Video game
7
Zielgruppe
7
advertising
7
Brand image
6
Internet
6
Markenimage
6
Online retailing
6
Online-Handel
6
Psychology of advertising
6
Werbepsychologie
6
Brand
5
Markenartikel
5
Data protection
4
Datenschutz
4
Interactive media
4
Interaktive Medien
4
Website
4
Communication media
3
Experiment
3
Fernsehwerbung
3
Gender
3
Geschlecht
3
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4
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4
Collection of articles of several authors
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English
40
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Bernritter, Stefan F.
3
Noort, Guda van
3
Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Buijzen, Moniek
2
Cauberghe, Veroline
2
Cheng, Julian Ming Sung
2
Choi, Sejung Marina
2
Hudders, Liselot
2
Kim, Mikyoung
2
Knoll, Johannes
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Rauwers, Fabiënne
2
Smit, Edith G.
2
Voorveld, Hilde
2
Anghelcev, George
1
Antheunis, Marjolijn L.
1
Araujo, Theo
1
Baxter, Stacey M.
1
Biswas, Abhijit
1
Blankson, Charles
1
Boerman, Sophie C.
1
Bove, Liliana L.
1
Boyland, Emma
1
Chan, Kelvyn Ka Fuk
1
Chen, Der Chao
1
Chen, Lily Shui-lien
1
Dahlén, Micael
1
Dao, William Wan-tien
1
Dima, Alexandra L.
1
Ewing, Michael
1
Fernandes, Juliana
1
Fransen, Marieke L.
1
Goldsmith, Ronald E.
1
Grønhaug, Kjell
1
Ham, Chang-Dae
1
Heerden, Gené van
1
Hove, Thomas
1
Hühn, Arief Ernst
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
278
Journal of retailing and consumer services
169
International journal of internet marketing and advertising : IJIMA
161
International journal of advertising : the review of marketing communications
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
104
Journal of marketing communications
100
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
90
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
International journal of hospitality management
75
Journal of promotion management : innovations in planning and applied research
72
Journal of internet commerce
67
International journal of electronic marketing and retailing : IJEMR
66
Technological forecasting & social change : an international journal
62
Information systems research : ISR
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Tourism management : research, policies, practice
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Cogent business & management
55
The journal of product & brand management
52
Journal of management information systems : JMIS
50
Business horizons
49
Electronic commerce research
48
International journal of technology marketing : IJTMkt
47
Journal of advertising research
45
Management science : journal of the Institute for Operations Research and the Management Sciences
45
SpringerLink / Bücher
42
Journal of marketing
41
International journal of contemporary hospitality management
40
Journal of promotion management : JPM
40
Marketing intelligence & planning
39
Journal of electronic commerce research : JECR
38
The journal of brand management : an international journal
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
International journal of business information systems : IJBIS
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of hospitality marketing & management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of e-business research : an official publication of the Information Resources Management Association
35
Journal of strategic marketing
35
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ECONIS (ZBW)
40
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1
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
2
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
Saved in:
3
When brand-related UGC induces effectiveness on social media : the role of content sponsorship and content type
Kim, Mikyoung
;
Song, Doori
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011859222
Saved in:
4
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
5
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
6
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
7
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
8
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
9
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
Saved in:
10
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
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