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subject:"Beziehungsmarketing"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Marketing intelligence & planning"
~person:"Arora, Vibha"
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Marketing intelligence & planning
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Omnichannel retailing : does it empower consumers and influence patronage?
Mishra, Sita
;
Malhotra, Gunjan
;
Arora, Vibha
; …
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10013397937
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