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subject:"Beziehungsmarketing"
~isPartOf:"Journal of advertising research"
~subject:"Konsumentenverhalten"
~subject:"Suchmaschine"
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Beziehungsmarketing
Konsumentenverhalten
Suchmaschine
Internet marketing
114
Online-Marketing
114
Advertising effects
57
Werbewirkung
57
Consumer behaviour
28
Social Web
24
Social web
24
Advertising
23
USA
23
United States
23
Werbung
23
Brand management
13
Markenführung
13
Viral marketing
13
Virales Marketing
13
Brand image
7
Fernsehwerbung
7
Markenimage
7
Target group
7
Television advertising
7
Zielgruppe
7
Marketing management
6
Marketingmanagement
6
Online retailing
5
Online-Handel
5
Website
5
E-commerce
4
Electronic Commerce
4
Market research
4
Marktforschung
4
Media usage
4
Mediennutzung
4
Relationship marketing
4
Advertising planning
3
Brand
3
Hispanics
3
Hispano-Amerikaner
3
Interactive media
3
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19
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Article
31
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Article in journal
31
Aufsatz in Zeitschrift
31
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English
31
Author
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Singh, Nitish
2
Azemi, Yllka
1
Baack, Daniel W.
1
Baack, Donald
1
Baccino, Thierry
1
Baker, David John
1
Becerra, Enrique P.
1
Bellman, Steven
1
Benmamoun, Mamoun
1
Bormann, Patrick
1
Brettel, Malte
1
Broadbridge, Victoria
1
Bruwer, Johan
1
Cao, Jiaqi
1
Chao, Naipeng
1
Chen, Huan
1
Cherif, Emna
1
Christy, Katheryn R.
1
Cohen, Justin
1
Colliander, Jonas
1
Cunningham, Isabella
1
D'Attoma, Ida
1
Dahlén, Micael
1
Di Domenico, Giandomenico
1
Dou, Wenyu
1
Du, Brian
1
Faulkner, Margaret
1
Gossieaux, François
1
Gázquez-Abad, Juan Carlos
1
Hove, Thomas
1
Hundt, Michael
1
Ieva, Marco
1
Isaacson, Thomas
1
Katsukura, Akihiro
1
Kemper, Jan
1
King, Karen Whitehill
1
Korgaonkar, Pradeep K.
1
Krishnamurthy, Sandeep
1
Kwon, Eun Sook
1
Lee, S. S.
1
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Published in...
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Journal of advertising research
Journal of business research : JBR
209
Journal of retailing and consumer services
154
International journal of internet marketing and advertising : IJIMA
134
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Journal of marketing communications
78
International journal of advertising : the review of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of promotion management : innovations in planning and applied research
60
International journal of electronic marketing and retailing : IJEMR
59
Journal of internet commerce
57
International journal of hospitality management
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
The journal of product & brand management
49
Electronic commerce research
43
Information systems research : ISR
43
Cogent business & management
42
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing
34
Journal of electronic commerce research : JECR
33
International journal of technology marketing : IJTMkt
32
Journal of management information systems : JMIS
32
The journal of brand management : an international journal
32
Marketing intelligence & planning
31
Asia Pacific journal of marketing and logistics
30
International journal of electronic commerce : IJEC
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of promotion management : JPM
30
Tourism management : research, policies, practice
30
International journal of contemporary hospitality management
29
Technological forecasting & social change : an international journal
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of strategic marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of marketing research : JMR
27
Psychology & marketing
27
SpringerLink / Bücher
27
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ECONIS (ZBW)
31
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1
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
4
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
5
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
6
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
7
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
8
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
9
Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
10
How consumers process unexpected online advertisements : the effects of motion and abrupt onset on consumers' attention and attitude
Cherif, Emna
;
Baccino, Thierry
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 219-240
Persistent link: https://www.econbiz.de/10013435295
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