//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Beziehungsmarketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Deutschland
Konsumentenverhalten
Internet marketing
100
Online-Marketing
100
Consumer behaviour
62
Social Web
62
Social web
62
Brand management
30
Markenführung
30
Social media marketing
29
Advertising effects
27
Relationship marketing
27
Werbewirkung
27
Marketing management
19
Marketingmanagement
19
Viral marketing
19
Virales Marketing
19
Online retailing
18
Online-Handel
18
Advertising
17
Werbung
16
E-commerce
15
Electronic Commerce
15
Brand image
14
Facebook
14
Internet
14
Markenimage
14
USA
12
United States
12
Social networking sites
11
Word-of-mouth marketing
8
Consumer behavior
7
Online consumer behavior
7
Social network
7
Soziales Netzwerk
7
Marketing
6
Marketing communications
6
Online advertising
6
Social media advertising
6
Social networks
6
more ...
less ...
Online availability
All
Undetermined
44
Free
2
Type of publication
All
Article
73
Type of publication (narrower categories)
All
Article in journal
73
Aufsatz in Zeitschrift
73
Language
All
English
73
Author
All
Peltier, James
4
Altobello, Suzanne A.
2
Bright, Laura F.
2
Coker, Kesha K.
2
Hartemo, Mari
2
Kabadayi, Sertan
2
Kim, Seeun
2
Lee, Hyun-hwa
2
Lepkowska-White, Elzbieta
2
Schultz, Don E.
2
Yoon, Hye Jin
2
Adjei, Mavis T.
1
Aljuhmani, Hasan Yousef
1
Arcand, Manon
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Balsubramanian, Siva K.
1
Banerjee, Syagnik
1
Barger, Victor
1
Barger, Victor A.
1
Barzoki, Ali Shaemi
1
Bayram, Pelin
1
Bhatt, Anil
1
Bhattarai, Ashok
1
Bilro, Ricardo Godinho
1
Black, Hulda G.
1
Boateng, Henry
1
Boostrom, Robert
1
Bozkurt, Sıddık
1
Brandt, Alan
1
Brettel, Malte
1
Castellanos Verdugo, Mario
1
Ceylan, Aylin
1
Chahal, Hardeep
1
Chinelato, Flavia Braga
1
Clark, Melissa
1
Cummins, Shannon
1
Dinh, Thi Cam Tu
1
Dix, Steve
1
Dixon, Andrea L.
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
199
Journal of retailing and consumer services
154
International journal of internet marketing and advertising : IJIMA
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Journal of marketing communications
78
International journal of advertising : the review of marketing communications
65
Journal of promotion management : innovations in planning and applied research
60
International journal of electronic marketing and retailing : IJEMR
59
International journal of hospitality management
55
Journal of internet commerce
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
The journal of product & brand management
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Cogent business & management
42
Electronic commerce research
38
SpringerLink / Bücher
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Information systems research : ISR
32
International journal of technology marketing : IJTMkt
31
Journal of marketing
31
Marketing intelligence & planning
31
Journal of promotion management : JPM
30
Asia Pacific journal of marketing and logistics
29
International journal of contemporary hospitality management
29
Journal of advertising research
29
Journal of electronic commerce research : JECR
29
Technological forecasting & social change : an international journal
29
The journal of brand management : an international journal
29
Tourism management : research, policies, practice
28
Industrial marketing management : the international journal for industrial and high-tech firms
27
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of management information systems : JMIS
26
Young consumers : insight and ideas for responsible marketers
26
Psychology & marketing
25
Journal of hospitality marketing & management
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
more ...
less ...
Source
All
ECONIS (ZBW)
73
Showing
1
-
10
of
73
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
3
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
4
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
5
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
6
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
7
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
8
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
9
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
10
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->