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subject:"Beziehungsmarketing"
~isPartOf:"The journal of business & industrial marketing"
~person:"Preikschas, Michael W."
~person:"Zhou, Jing"
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Beziehungsmarketing
Betriebliche Wertschöpfung
2
Customer integration
2
Customer value
2
Kundenintegration
2
Kundenwert
2
Lieferantenmanagement
2
Relationship marketing
2
Supplier relationship management
2
Value co-creation
2
Value creation
2
B-to-B-Marketing
1
Business network
1
Business relationship
1
Business strategy
1
Business-to-business marketing
1
Buyer's dependence
1
Börsenkurs
1
Customer retention
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Equity
1
Industrial marketing
1
Inter-firm cooperation
1
Marketing management
1
Marketingmanagement
1
Qualitative research
1
Share price
1
Shared responsibility
1
Strategic management
1
Strategisches Management
1
Unternehmenskooperation
1
Unternehmensnetzwerk
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Preikschas, Michael W.
Zhou, Jing
Schwepker, Charles H. <Jr.>
2
Burton, Jamie
1
Cabanelas, Pablo
1
Cobelli, Nicola
1
Confente, Ilenia
1
Dixit, Ashutosh
1
Feng, Shanfei
1
Gligor, David M.
1
Gupta, Samir
1
Hakola, Jenni
1
Holmes, Dawn
1
Hui, Laine Tan Hsin
1
Ingram, Thomas N.
1
Komulainen, Hanna
1
Lampón, Jesús F.
1
Liu, Qiang
1
Mahdiloo, Mahdi
1
Noorizadeh, Abdollah
1
Nyadzayo, Munyaradzi W.
1
Rabbanee, Fazlul K.
1
Ramaseshan, B.
1
Russo, Ivan
1
Rüdiger, Klaus
1
Saen, Reza Farzipoor
1
Sloev, Igor
1
Song, Yongtao
1
Su, Qin
1
Tretyak, Olga A.
1
Tukel, Oya I.
1
Wang, Tieshan
1
Zolkiewski, Judith
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The journal of business & industrial marketing
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ECONIS (ZBW)
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The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
2
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
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