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subject:"Beziehungsmarketing"
~person:"Achabal, Dale D."
~subject:"Logit-Modell"
~subject:"Produktdifferenzierung"
~subject:"Sortiment"
~subject:"assortment planning"
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Beziehungsmarketing
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Retail assortment
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Achabal, Dale D.
Chernev, Alexander
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Journal of retailing
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Optimizing retail assortments when customers "satisfice"
Smith, Stephen A.
;
MacIntyre, Shelby H.
;
Achabal, Dale D.
; …
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 317-325)
.
2012
Persistent link: https://www.econbiz.de/10010191487
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Optimizing and evaluating retail assortments for infrequently purchased products
Miller, Christopher M.
;
Smith, Stephen A.
;
MacIntyre, …
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 159-171
Persistent link: https://www.econbiz.de/10003988224
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