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subject:"Beziehungsmarketing"
~person:"Kleinaltenkamp, Michael"
~subject:"Marketing management"
~subject:"Value creation"
~type:"article"
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Beziehungsmarketing
Marketing management
Value creation
Customer value
12
Kundenwert
12
Betriebliche Wertschöpfung
7
Lieferantenmanagement
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Relationship marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Value in use
3
Customer success management
2
Customer value proposition
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Erfolgsfaktor
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Management
2
Service-Dominant Logic
2
Service-dominant logic
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Servitization
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Solution business
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Adaptive selling
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Behavioral economics
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Bundling strategy
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Business relationships
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Customer integration
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Experienced value in use
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Institutional economics
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Institutionenökonomik
1
Institutions
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Inter-organizational relationships
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Kleinaltenkamp, Michael
Kumar, V.
27
Eggert, Andreas
13
Ko, Eunju
9
Frow, Pennie
8
Gallarza, Martina G.
8
Gil Saura, Irene
8
Heinonen, Kristina
8
Keränen, Joona
8
Madhani, Pankaj M.
8
Saarijärvi, Hannu
8
Venkatesan, Rajkumar
8
Verhoef, Peter C.
8
Kim, Kyung Hoon
7
Payne, Adrian
7
Wiesel, Thorsten
7
Bruhn, Manfred
6
Edvardsson, Bo
6
Georgi, Dominik
6
Grönroos, Christian
6
Hadwich, Karsten
6
McColl-Kennedy, Janet R.
6
Neslin, Scott A.
6
Petersen, J. Andrew
6
Skiera, Bernd
6
Ulaga, Wolfgang
6
Ahn, Jiseon
5
Bradlow, Eric T.
5
Haenlein, Michael
5
Hollebeek, Linda D.
5
Krafft, Manfred
5
Leone, Robert P.
5
Maas, Peter
5
Matzler, Kurt
5
Ngo, Liem Viet
5
O'Cass, Aron
5
Reinartz, Werner J.
5
Rintamäki, Timo
5
Schwepker, Charles H. <Jr.>
5
Sesé, F. Javier
5
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of Inter-Organizational Relationships
1
Marketing theory
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
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ECONIS (ZBW)
8
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1
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
3
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
4
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
5
How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
6
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
7
Institutional logics matter when coordinating resource integration
Edvardsson, Bo
;
Kleinaltenkamp, Michael
;
Tronvoll, Bård
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
Saved in:
8
Nutzungsprozesse : die vernachlässigte Seite der Wertschöpfung
Kleinaltenkamp, Michael
- In:
Theorie und Praxis des Dienstleistungsmarketing : …
,
(pp. 1-25)
.
2013
Persistent link: https://www.econbiz.de/10009759359
Saved in:
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