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subject:"Beziehungsmarketing"
~person:"Vélez-Colon, Luisa"
~subject:"Deutschland"
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Beziehungsmarketing
Deutschland
Consumer behaviour
3
Fitness industry
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Fitness-Wirtschaft
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Relationship marketing
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Spain
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Spanien
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loyalty
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customer
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fitness
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fitness industry
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perceived quality
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Vélez-Colon, Luisa
Franz, Robert
2
García-Fernández, Jerónimo
2
Gálvez-Ruiz, Pablo
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Baker, Bradley J.
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Economic research
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International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
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Consumer behaviour and sport services : an examination of fitness centre loyalty
García-Fernández, Jeronimo
;
Gálvez-Ruíz, Pablo
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 8-23
Persistent link: https://www.econbiz.de/10011884667
Saved in:
2
Exploring fitness centre consumer loyalty : differences of non-profit and low-cost business models in Spain
García-Fernández, Jerónimo
;
Gálvez-Ruiz, Pablo
; …
- In:
Economic research
31
(
2018
)
1,1
,
pp. 1042-1058
Persistent link: https://www.econbiz.de/10012488762
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