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subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Search: subject_exact:"Internet advertising"
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Beziehungsmarketing
Konsumentenverhalten
Social Web
Internet marketing
12,594
Online-Marketing
12,571
Social web
5,673
Consumer behaviour
4,352
Werbewirkung
2,089
Advertising effects
2,087
Electronic Commerce
1,989
Online retailing
1,957
Online-Handel
1,957
E-commerce
1,898
Advertising
1,772
Werbung
1,772
Viral marketing
1,708
Virales Marketing
1,708
Brand management
1,550
Markenführung
1,550
Relationship marketing
1,528
Internet
1,116
Marketingmanagement
1,093
Marketing management
1,085
Markenimage
888
Brand image
887
Social media
848
Website
840
social media
812
Suchmaschine
706
Search engine
697
Marketing
550
Soziales Netzwerk
543
Social network
482
Digitalisierung
467
USA
466
United States
464
Digitization
445
Brand
435
Markenartikel
421
Deutschland
410
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1,429
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8
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623
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153
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153
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119
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92
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86
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81
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383
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Dwivedi, Yogesh Kumar
21
Law, Chun Hung Roberts
18
Harrigan, Paul
15
Rita, Paulo
15
Filieri, Raffaele
14
Ghose, Anindya
14
Hollebeek, Linda D.
14
Kreutzer, Ralf T.
14
Loureiro, Sandra Maria Correia
14
Bigné Alcañiz, J. Enrique
13
Stephen, Andrew T.
13
Tucker, Catherine
13
Karjaluoto, Heikki
12
Ko, Eunju
12
Ozuem, Wilson
12
Thaichon, Park
12
Grewal, Dhruv
11
Hajli, Nick
11
Hudders, Liselot
11
Kumar, Vikas
11
Martínez-López, Francisco J.
11
Pauwels, Koen
11
Quach, Sara
11
Ratten, Vanessa
11
Sabatini, Fabio
11
Schweidel, David A.
11
Skiera, Bernd
11
Tan, Yong
11
Ahuja, Vandana
10
Choi, Yung Kyun
10
Kannan, P. K.
10
Malthouse, Edward C.
10
Okumus, Fevzi
10
Rahman, Zillur
10
Reijmersdal, Eva A. van
10
Seo, Yuri
10
Smith, Katherine Taken
10
Urban, Glen L.
10
Whinston, Andrew B.
10
Wilbur, Kenneth C.
10
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Springer Fachmedien Wiesbaden
22
IGI Global
12
Information Resources Management Association
11
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
6
Nomos Verlagsgesellschaft
3
OECD
3
Springer Gabler <Firma>
3
Universität Mannheim
3
Wiley-VCH
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Books on Demand GmbH <Norderstedt>
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
MITP Verlags-GmbH & Co. KG
2
Organisation for Economic Co-operation and Development
2
RWTH Aachen
2
Springer International Publishing
2
Universität Bremen
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Association of National Advertisers
1
Bundesanzeiger Verlag
1
Bundesverband Digitale Wirtschaft
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
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Journal of business research : JBR
278
Journal of retailing and consumer services
169
International journal of internet marketing and advertising : IJIMA
161
International journal of advertising : the review of marketing communications
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
104
Journal of marketing communications
100
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
90
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
International journal of hospitality management
75
Journal of promotion management : innovations in planning and applied research
72
Journal of internet commerce
67
International journal of electronic marketing and retailing : IJEMR
66
Technological forecasting & social change : an international journal
62
Information systems research : ISR
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Tourism management : research, policies, practice
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Cogent business & management
55
The journal of product & brand management
52
Journal of management information systems : JMIS
50
Business horizons
49
Electronic commerce research
48
International journal of technology marketing : IJTMkt
47
Journal of advertising research
45
Management science : journal of the Institute for Operations Research and the Management Sciences
45
SpringerLink / Bücher
42
Journal of marketing
41
International journal of advertising : the quarterly review of marketing communications
40
International journal of contemporary hospitality management
40
Journal of promotion management : JPM
40
Marketing intelligence & planning
39
Journal of electronic commerce research : JECR
38
The journal of brand management : an international journal
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
International journal of business information systems : IJBIS
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of hospitality marketing & management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of e-business research : an official publication of the Information Resources Management Association
35
Journal of strategic marketing
35
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ECONIS (ZBW)
8,159
USB Cologne (EcoSocSci)
1
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7961
Response to comments on "Website morphing"
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
Saved in:
7962
Sequential bias in online product reviews
Kapoor, Gaurav
;
Piramuthu, Selwyn
- In:
Journal of organizational computing and electronic commerce
19
(
2009
)
2
,
pp. 85-95
Persistent link: https://www.econbiz.de/10003845384
Saved in:
7963
Web 2.0 : Herausforderungen für die Kommunikationsstrategien der Unternehmen
Mader, Isabella
;
Herget, Josef
- In:
Information: Droge, Ware oder Commons? : …
,
(pp. 189-206)
.
2009
Persistent link: https://www.econbiz.de/10003845450
Saved in:
7964
Website Boosting 2.0 : Suchmaschinen-Optimierung, Usability, Online-Marketing ; [Suchmaschinen: Marketing, Ranking, Keywords, Optimierung, Erfolgskontrolle ; Usability: optische Ge...
Fischer, Mario
-
2009
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003661508
Saved in:
7965
The nature of marketing : marketing to the swarm as well as the herd
Brymer, Chuck
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003719649
Saved in:
7966
British consumers' attitudes and acceptance of mobile advertising
Laforet, Sylvie
;
Limahelu, Hannah
- In:
Emerging topics and technologies in information sytems
,
(pp. 165-179)
.
2009
Persistent link: https://www.econbiz.de/10003815376
Saved in:
7967
Neue Dimensionen für die Markenführung : Management von Modemarken in virtuellen Welten
Huber, Frank
;
Regier, Stefanie
;
Schikofsky, Jan
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816977
Saved in:
7968
MySpace marketing : creating a social network to boom your business
Percival, Sean
-
2009
Persistent link: https://www.econbiz.de/10003678267
Saved in:
7969
Praxiswissen Online-Marketing : Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung
Lammenett, Erwin
-
2009
-
2., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515858
Saved in:
7970
Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian
-
2009
Persistent link: https://www.econbiz.de/10013530638
Saved in:
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