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subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"customer value"
~type_genre:"Collection of articles written by one author"
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Beziehungsmarketing
Konsumentenverhalten
customer value
Customer value
11
Kundenwert
11
Theorie
3
Theory
3
Measurement
2
Messung
2
Relationship marketing
2
Risikomanagement
2
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2
Service-Dominant Logic
2
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2008-2013
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Bank lending
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Collection of articles written by one author
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152
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88
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71
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54
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54
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36
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36
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17
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16
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Hanner, Nicolai
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Landherr, Andrea
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Yoo, Shi Jin
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Technische Universität Berlin
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ECONIS (ZBW)
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Wertorientiertes Customer Relationship Management vor dem Hintergrund vernetzter Kunden
Landherr, Andrea
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2013
Persistent link: https://www.econbiz.de/10010399134
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2
Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value
Hanner, Nicolai
-
2017
Persistent link: https://www.econbiz.de/10011720335
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3
Essays on customer equity and product marketing
Yoo, Shi Jin
-
2004
Persistent link: https://www.econbiz.de/10003566862
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