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subject:"Big event"
~isPartOf:"International journal of event and festival management"
~isPartOf:"Sport management review"
~person:"Funk, Daniel C."
~subject:"Event marketing"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Funk, Daniel C.
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International journal of event and festival management
Sport management review
Journal of sport management : the official journal of the North American Society of Sport Management
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The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
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