//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Big event"
~isPartOf:"Journal of advertising research"
~subject:"Emotion"
~subject:"Feldforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Veranstaltungsmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Big event
Emotion
Feldforschung
Event marketing
6
Event-Marketing
6
Consumer behaviour
3
Konsumentenverhalten
3
USA
3
United States
3
Advertising effects
2
Sponsoring
2
Sponsorship
2
Werbewirkung
2
Beverage
1
Brand image
1
Confectionery
1
Consumer motivation
1
Customer service
1
Deutschland
1
Einzelhandel
1
Event
1
Fernsehwerbung
1
Field research
1
Football
1
Fußball
1
Gender
1
Germany
1
Geschlecht
1
Getränk
1
Hong Kong
1
Hongkong
1
Humor
1
Jugendliche
1
Kaufmotiv
1
Kundenservice
1
Markenimage
1
Personality psychology
1
Persönlichkeitspsychologie
1
Retail trade
1
Sales promotion
1
Süßwaren
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Drengner, Jan
1
Gaus, Hansjoerg
1
Jahn, Steffen
1
Krishen, Anjala S.
1
LaTour, Michael S.
1
Scheinbaum, Angeline Close
1
Published in...
All
Journal of advertising research
International journal of event and festival management
20
Tourism management : research, policies, practice
12
Journal of travel and tourism marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
6
SpringerLink / Bücher
6
Tourism management perspectives : TMP
6
International journal of contemporary hospitality management
5
Sport management review
5
European Sport management quarterly : ESMQ
4
International journal of hospitality management
4
Journal of hospitality marketing & management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
International journal of sport management and marketing : IJSMM
3
Journal of business research : JBR
3
Stand und Perspektiven der Eventforschung
3
Customer Experience : Forum Dienstleistungsmanagement
2
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
2
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
International journal of arts management
2
International journal of sports marketing & sponsorship
2
Journal of destination marketing & management
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Managing event operations
2
Marketing : ZFP ; journal of research and management
2
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
2
Scandinavian journal of hospitality and tourism
2
The journal of brand management : an international journal
2
Tourism economics : the business and finance of tourism and recreation
2
Wirtschaftsfaktor Sporttourismus : Ressourcenmanagement, Produkt- und Destinationsentwicklung
2
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
2
Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->