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subject:"Big event"
~person:"Aro, Mari"
~person:"Bruhn, Manfred"
~subject:"Markenführung"
~type_genre:"Book section"
~type_genre:"Fallstudie"
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Big event
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Conference proceedings trends in business communication 2016
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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ECONIS (ZBW)
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Live demonstrations as means of services marketing and brand communication towards security authorities
Bourdache, Kaci
;
Aro, Mari
- In:
Conference proceedings trends in business communication 2016
,
(pp. 3-10)
.
2017
Persistent link: https://www.econbiz.de/10011619553
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2
Erlebnisorientierte Markenführung im Social Web : Forschungsmethoden und Forschungsthemen
Bruhn, Manfred
;
Schäfer, Daniela B.
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 31-49)
.
2011
Persistent link: https://www.econbiz.de/10009373466
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