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subject:"Brand"
~accessRights:"free"
~person:"Ekinci, Yuksel"
~subject:"Brand loyalty"
~subject:"brand equity"
~type_genre:"Aufsatz in Zeitschrift"
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Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
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