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subject:"Brand"
~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of strategic marketing"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Consumer behaviour
149
Konsumentenverhalten
149
Beziehungsmarketing
50
Brand management
50
Markenführung
50
Relationship marketing
50
Brand image
45
Markenimage
45
Customer satisfaction
34
Kundenzufriedenheit
34
Markenartikel
24
Social Web
21
Social web
21
Dienstleistungsqualität
17
Internet marketing
17
Online-Marketing
17
Service quality
17
Online retailing
15
Online-Handel
15
Einzelhandel
12
Retail trade
12
Confidence
11
Marketing management
11
Marketingmanagement
11
Vertrauen
11
Viral marketing
10
Virales Marketing
10
Customer integration
9
Emerging economies
9
Kundenintegration
9
Personality psychology
9
Persönlichkeitspsychologie
9
Schwellenländer
9
Betriebliche Wertschöpfung
8
Value creation
8
India
7
Indien
7
trust
7
Brand loyalty
6
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Japutra, Arnold
2
Johnson, Lester W.
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Bendixen, Michael
1
Biraghi, Silvia
1
Bodet, Guillaume
1
Bowden, Jana
1
Casidy, Riza
1
Chan, Anthony
1
Cioppi, Marco
1
Curina, Ilaria
1
Ekinci, Yuksel
1
Eshaghi, Mohammad Sadegh
1
Fabrize, Robert
1
Fernandes, Teresa
1
Francioni, Barbara
1
Gaganpreet Singh
1
Gambetti, Rossella
1
Goyal, Anita
1
Graffigna, Guendalina
1
Hawkins, Matthew A.
1
Inegbedion, Henry Egbezien
1
Javed, Mansoor
1
John, Joby
1
Kaushik, Arun Kumar
1
Kenyon, James Andrew
1
Ketron, Seth
1
Kumar, Jitender
1
Kumar, Vikas
1
Leckie, Civilai
1
Leenders, Mark A. A. M.
1
Lopez, Carmen
1
Manoli, Argyro Elisavet
1
Massi, Marta
1
Mills, Adam J.
1
Muhammad Iskandar Hamzah
1
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Cogent business & management
Journal of strategic marketing
Journal of business research : JBR
196
Journal of retailing and consumer services
124
The journal of product & brand management
115
The journal of brand management : an international journal
113
Asia Pacific journal of marketing and logistics
36
Psychology & marketing
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of marketing communications
26
European journal of marketing : EJM
23
Journal of promotion management : innovations in planning and applied research
23
Marketing intelligence & planning
23
Marketing letters : a journal of research in marketing
23
Journal of international consumer marketing
21
International journal of hospitality management
20
International journal of advertising : the review of marketing communications
19
SpringerLink / Bücher
19
European journal of marketing
18
International journal of market research
18
Journal of the Academy of Marketing Science
18
International journal of consumer studies
17
International marketing review
16
Journal of fashion marketing and management
16
Journal of retailing
16
International journal of retail and distribution management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Global business review
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of Islamic marketing
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of global marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of hospitality marketing & management
13
The journal of consumer marketing
13
International journal of contemporary hospitality management
12
International journal of internet marketing and advertising : IJIMA
12
Journal of consumer marketing
12
Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of global fashion marketing : JGfM
12
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ECONIS (ZBW)
24
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1
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
2
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
3
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
4
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
5
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
6
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
7
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
8
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
9
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
10
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
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