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subject:"Brand"
~isPartOf:"Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022"
~isPartOf:"Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur"
~subject:"Emotion"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Brand
Emotion
Brand image
7
Markenimage
7
Markenartikel
4
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Alt-right movement
1
Brand appropriation
1
Brand equity
1
Brand ethics
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Consumption
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Cue utilization theory
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Einzelhandel
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Geisteswissenschaft
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Handelsmarke
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Humanities
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India
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Moral emotion
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Multi business
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Optics wars
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Perceived risk
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Personhood identity
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Political consumerism
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Private label naming strategy
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Retail trade
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Risiko
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Risikomodell
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Risk
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Bünsch, Nicola
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Höhne, Steffen
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Ladhari, Riadh
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Lajante, Mathieu
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Ziegler, Ralph Philipp
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Fashion branding and communication : core strategies of European luxury brands
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Cases on branding strategies and product development : successes and pitfalls
2
Contemporary consumer culture theory
2
Enhancing knowledge development in marketing ; Vol. 21
2
International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
Advances in electronic marketing
1
Alternative market research methods : market sensing
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Best practice der Markenführung
1
Brand management ; Vol. 4
1
Branded lives : the production and consumption of meaning at work
1
Brands and branding
1
Business power : creating new wealth from IP assets
1
CSR und Brand Management : Marken nachhaltig führen
1
China-focused cases : selected winners of the CEIBS global case contest
1
Co-creation and well-being in tourism
1
Connected marketing : the viral, buzz and word of mouth revolution
1
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Introducing the concept of brand appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
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2
Markenbildung für Theaterbetriebe : Forschungsstand und Perspektiven
Bünsch, Nicola
-
2011
Persistent link: https://www.econbiz.de/10009409071
Saved in:
3
Minus mal minus gibt plus : kulturelles Spiel mit Dissonanzen als Faktor von Image- und Markenbildung
Ziegler, Ralph Philipp
-
2011
Persistent link: https://www.econbiz.de/10009409072
Saved in:
4
Markenbildung zwischen Performant und Inszenierung : eine kulturwissenschaftliche Annäherung
Höhne, Steffen
-
2011
Persistent link: https://www.econbiz.de/10009409073
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